Step 1- Evaluate the Issue Determine the problems before you can fix it. Check your database to see how much data is incomplete and how many variants are in your system. Step 2- Clean what you [...]
Every year about 40 million people move their place of residence and/or business in the United States. But if you if you haven’t updated your list, and are still sending out mail to [...]
Why do so many marketers try to impress businesses owners with fancy lingo and made-up names for terms that have been around since the classifieds were invented? Yes, times have changed. The [...]
With the advances of technology, advertising has in many ways become more fragmented than ever. Questions we constantly field at Blue Gorilla are- “Should I advertise on the radio, on the [...]
A new Global Data Management Study published by Experian (February 2016) reported 90% of businesses feel they are missing a sophisticated approach to managing data effectively. 79% surveyed [...]
